We are proficient in providing app development services and regarding our experience, we can say that the price of the end product is never the same. The cost of developing an app will vary depending on your goal and needs.

how much does it cost to make an app

Here are several factors which affect the app development cost.

  • Prepackaged or custom app

  • Native or Web app

  • The level of design preparation/ the readiness of design

  • The platform where an app should run on 

  • The size of an app

  • The number of backend connections

  • Who is making the app

We can provide the price estimation for your upcoming or ongoing projects taking into account the additional information that you share. This information can include descriptions, briefings, mockups, etc. Contact us for the price estimation.

Factors, influencing the price of app development

For each of the factors, you should make a choice of which option fits you the best. We will look at each of them in more detail. 

A Prepackaged or Custom app

This is the first thing you should decide when thinking of creating an app. Both of these options have pros and cons. All depends on your current needs. 

The prepackaged or off-the-shelf app comes as finalized sets of functions which customers can start using instantly. With prepackaged ready solutions you can relatively fast and easy build your own app. But often they don’t fulfill all the requirements of a given project and have a low customization level. Prices for these solutions are fixed and they are written on the vendor’s websites.

The custom app represents the most personalized development approach. It is also known as bespoke soft, tailored or tailor-made app. For Custom-made apps prices are fully quote-based, as all the features are made specifically according to the client’s requirements. These requirements are the other factors we have mentioned at the beginning of the article. The main difference of custom-made app from off-the-shelf one is that it’s focused on features. With customized tools, you can get almost anything you want in terms of functional modules. 

Native or Web app

Would you like your app to be native or web? This is the second important question to decide. 

A native app is one that is installed directly onto the smartphone and can work. In some cases, depending on the nature of the app, it can work with no internet connectivity. 

A native app is developed to be “native” to a specific platform: Apple or Android.

The principal disadvantage is that if you wish to build and launch an app on more than one platform, you need to start almost from the beginning from both the design and development perspectives for each platform. That’s why if you plan an app to be presented on both iOS and Android, the cost of development almost doubles. 

Web apps are not real applications; they are websites that, in some ways, look and feel like native applications. But there are not implemented as such, as they run by a browser and typically written in HTML. Web apps require internet access and its operation speeds are dependent on the quality of cell signal or the speed of the wi-fi broadband you are connected to. Web mobile applications are much easier and cheaper to develop. 


You should understand at which stage you are in the application creation process. It all starts with the idea. Then you should have a clear understanding of the look&feel of the app and the features which need to be developed to pursue the idea. The look&feel can be described in one word—design. The user experience design determines the success of the application. As interactive and engaging the app is as higher the chances for a user to stick to it. 

Design influence price of the app

The platform where an app should run on

We have slightly touched the platform topic in Native or Web app section. While web applications run on various platforms, native applications are platform-dependent and can only run on a particular platform. Building an app, the decision to go for iOS or Android platform can be one of the most difficult to make.

Android devices have the greatest global market share. However, Apple dominates the App Store for customer spending.

Consider your target audience’s geographic and demographic characteristics when deciding for which platform to develop first.

In most cases, It’s faster and easier to develop for iOS, thanks to Swift and Objective-C.  Spending fewer developers hours brings to saving the costs on development. 

However, sometimes iOS developers have higher hourly rates in comparison with Android developers. The Apple App Store has stricter rules and quality expectations and a longer review process for the app to be approved and accepted. You should choose an experienced company or developers (such as Amsterdam Standard) to make sure your app will not be rejected. Because it should fit Apple’s or Android’s standards.

The size of an app

The size of an app depends on the purpose of it. If you are e-commerce there is a chance your app will be bigger than an app for a certain festival for example. The number of templates, pages and the types of them determines the size of an app. As bigger and more complicated the app is, as higher will be the price of development. 

The number of backend connections

After you have decided the platform and the complexity of your application, it is time to choose the features which you want to integrate into your application. There are hundreds of features which you can add to your mobile app. However, make sure to choose features which are suitable for your business and the purpose of your application. As well as each feature has a dedicated role. Features impact the usefulness and usability of your app. If you include too many features initially, users may be confused about the app’s core purpose and how it fits into their life. In the same time, keep in mind that for every added feature, you have to spend extra. 

Social connections form the app cost

Here are some of the commonly used features:

  • Filtering/ Searching

  • Log in

  • Push notifications

  • Geolocation

  • Mobile Payment

  • Social Media Interaction

  • Google Maps Integration

  • Chat/Messaging

  • Third-Party App Integration

  • Database connectivity

Who is making the app

The last thing from our list of factors which affect the cost of app development is the person or company who is responsible for the development. In today world there are plenty of options available. From the specializing companies in app development to digital agencies to freelancers and teams in your city/ country or anywhere in the world. Remember your decision will not only affect the app development cost but its success rate as well.

to summarize

To summarize

There is not 1 price to build an app as it fully depends on personal requirements. When you have a quite clear understanding of how your app should look like, where it should be hosted and which features it may have it’s much easier to make a price estimation. We are always happy to help you with it. Please feel free to contact Amsterdam Standard to get more insights or to request your mobile app development with us. 


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