UI design deals with styling the structure and content – what the user sees during the experience. This is when branding, colors, typography, graphics, photography, and other visual elements are introduced. User interface design is client-centric (and brand-centric), focusing on what works visually for the brand to evoke the desired look, tone, and feel.
Our design process consists of a kick-off meeting, where we set up the goals for the project, expectations, gain all the necessary background information, etc; followed by brainstorming and creating the concept. Then creating user stories (customer journey), user flows, and wireframes. After that, we are ready to perform the interactive prototype of the product. The last stage of the design process is creating a visual design that includes UI elements, texture, colors, typography, and other elements.