Mannenmedia is the one and only digital men's network in the Netherlands. With more than 50 different websites and apps, they reach more than 7 million men per month. Their network consists of the leading titles in the field of sports, lifestyle and automotive. With specialists for each category, they help companies to reach exactly the right target group with produced targeted content and advertisements.





Challenges prior to collaboration

Mannenmedia was looking for a solution that would provide them business intelligence into all their monetizing techniques and platforms. At the time it took many hours of reporting and manually merging data for their team to be able to provide yield management and troubleshooting. Another problem that was found to be time-consuming and prone to human error was the reporting for end of month billing.


From contract and brainstorming

Mannenmedia decided to contract Amsterdam Standard to build them a dashboard that can be used both internally by Mannenmedia and externally by their publisher clients to provide direct insights into earnings. 

Both companies had several sessions of cross-path education and brainstorming to create an outline of the look-and-feel and functionality of the future dashboard. The developers meanwhile started creating the API connections between advertising platforms and the dedicated server for the Mannenmedia dashboard.

To designing and mock-ups

At the same time with the first phase of development, Amsterdam Standard's design team created several mock-up designs of the dashboard and data tables.


To development and testing

The developers were active with filtering, sorting and unifying data in all the different dimensions and macro's in-between diverse advertising platforms. They have used Symfony 4 as a backend framework and Angular as front-end technology. Daily standups (in this case calls) between Amsterdam Standard developers and the Mannenmedia team provided enough material to work off.

In a few months time, the first beta dashboard was available for Mannenmedia to review and test. While the developers were working on fine-tuning and adding more platforms to the dashboard, the design team created the final designs.

Till production and release

After 1 year of designing, developing, and numerous calls between Mannennedia and Amsterdam Standard teams, the dashboard was put into production. The dashboard became accessible to all members of the Mannenmedia team and their publishers.



Mannenmedia now has the fast, reliable and scalable dashboard that provides the entire team with both overall and detailed insights into earnings. The functionality of the dashboard saves countless hours in creating reports each month for both commercial and financial teams. An additional benefit is that the Mannenmedia publishers have daily-updated insights into their earnings, so they are aware of what to expect at the end of the month.

Mannenmedia dashboard case
Stefan Theunissen & Nick Giling - Mannenmedia

After pitching to several companies, we felt that Amsterdam Standard had the best understanding of our needs and wants to the development of our dashboard. The first meetings were great moments for us to gain insights from a different perspective and incorporate uses we never thought about till that point. In the overall process, it was and still is the great working experience with everybody at Amsterdam Standard. We would definitely recommend Amsterdam Standard towards companies looking for strong development solutions.

Stefan Theunissen & Nick Giling - Mannenmedia

Next case

With a dedicated development team to higher achievements

For OnRecruit