Ticketscript - a European-based self-service event ticketing software - came to life when Ruben and his friends spotted the opportunity in the organisation of the concerts; buying event tickets used to be cumbersome. According to both visitors and organisers, there had to be a better way of selling tickets. In 2006 the entrepreneurs sketched the first version of their solution. To develop their project, they teamed up with GlobalOrange (part of saasmore Group).
“Software development is always expensive; it is the most costly part of starting a digital company,” tells Ruben. “Making a mistake in the choice of technology partner can cost you a lot, sometimes even the whole company. That’s why I’m cautious in choosing whom to work with.”